Audience Research
Audience research is one of the important things when making a film trailer. This is because it helps find out what the audience of the film your making would prefer to see in the film. For our audience research we had to come up with 20 questions that we would require to ask our target audience. Here are the questions we chose to ask our audience.
AUDIENCE RESEARCH QUESTIONS
1. What is your favourite horror genre?
2. What is your favourite horror film regarding to the horror genre you've chosen?
3. What horror colour schemes do you prefer?
4. What type of techniques scares you the most in horror movies?
5. Would you prefer the main character to be male or female?
6. Do you always expect t see blood and gore in horror films?
7. What weapons would you like or expect to be used in slasher films?
8. What time of year would you like the film to be released?
9. Would you like the hero to be a male or female?
10. Would you prefer high key or low key light to be used?
11. What was the last horror film you watched and what did you find scary about it?
12. What do you like about horror films?
13. what do you think is the most important thing in horror films?13
14. What genre of music should be included in the film?
15. How often do you go cinema to watch horror films?
16. How informed are you about new upcoming films?
17. How do captions / phrases or test through trailers affect the trailer you
watch? Does it help your understanding of the storyline or you could figure it
out without the text?
watch? Does it help your understanding of the storyline or you could figure it
out without the text?
18. Do you normally watch the trailer of a film before
it comes out?
it comes out?
19. Do you think a voice over has an impact on horror film
trailer? If so, why?
trailer? If so, why?
20. What font do you think should be used for the
titling of our Movie?
titling of our Movie?
THE RESULTS
For our audience research we used different types of social networks such as Facebook, instagram and whatsapp. we also did video interview of people about our questionnaires. Below are the range of communications we used to do our final questionnaires.
![Picture](/uploads/2/3/5/9/23598614/9195390.png?131)
Facebook is an online social networking founded by Mark Zuckerberg in 2004 with his college students. it is well known as a means of communication hat many people worldwide use to communicate with their friends and family. Therefore we believed that using Facebook for our audience research would be quite beneficial as this would provide us with more feedback from the audience. On Facebook we asked the audience to answer our questionnaire and below are the answers they replied. The reason why we chose to use Facebook its because everyone or most of our tarot audience are likely to use it.
Whatsapp is a well known communication app that is very famous these days comparing to Facebook or any other social network. as a result of this we believed it will be quite useful to use it on our audience research as this will help us get more of our questionnaires to the audience. here are the conversations we had about the film trailer questions and what things would the audience like to be included or what things they are expecting to see in our final trailer.
VIDEOS
To experience different rage of ways to conduct our audience research, we did some videos. these videos included us interviewing different types of audience that mainly were on the age range of our target audience (16-25yrs). Apart from using the social networks we also made our own video when were doing the audience research for our final products. The videos are displayed Below.
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EVALUATION
To conclude our research was successful as we got to find the key information that the audience would like to be included in the trailer it has also managed us to know how exactly are we going to structure the film and how its going to look like after our production stage. in this audience research we managed to find out what poster should be used what kind of weapons should the antagonist use the colour schemes etc.
POSTER
The purpose of the poster is to advertise the film to the audience that we are targeting. Therefore we feel that this is very important between the three pieces of work, because it would determine the success of our trailer. From our audience research we found out that most of the audience would like the main character on the poster to be a girl. This is excellent because our main actor on this trailer is a girl, so it clearly matches with the audience response. The design of the poster would be picked from a real well known film poster that is closely related to our film genre "slasher", our audience have picked the poster of "Carrie" and "Host" which are the most well known movies in century. The audience chose these two poster designs because they stand out according to what the story is all about, also gives the motives to make the audience want to see the main film. The writing on the front of the poster is going to be written in red; which will connote blood and represent the genre of the film.
MAGAZINE
The magazine is very important as it is likely to give the audience more information on what the film is really about. Therefore the front cover of the magazine needs to be very attractive as this will attract the audience to buy the magazine. from our audience research we've found out that the people that would prefer the main image on he front cover to be big and also the sidelines should be include like different scene from the movie instead of advertising other films. The audience also preferred less texts to be on the front cover as it would make the magazine look very boring and dull therefore nobody would be interested into purchasing it. As the producers we've decided that it would appropriate if would use red and black as our theme colour scheme as these are well known horror colors especially red as it stands for the horror genre slasher that we are interested on. We would use the main normal magazine conventions as this would make us not miss on any important key things that are supposed to be included on the magazine front cover.
TEASER TRAILER
During our audience research we asked the audience if certain techniques used in horror films such as voice over helped them understand the story better or they are fine without them. as a results majority of the audience decided that these kinds of techniques does help them understand what the story is mainly about. therefore, our team is considering using this kind of effect on our teaser trailer. Most of the audience preferred that the sound effects and editing techniques working together in horror films gives them the scared or the feeling of fear with them so we have decided that our sound and editing techniques need to be very strong used so that the audience can be pleased with the trailer.